How AI decides who gets mentioned.
Field notes on AI search, answer engines and the new shape of brand visibility — what changes when the answer is one sentence long.
What happens when AI becomes the new search engine?
Search used to return ten links. Now it returns one answer. A look at what changes when the interface between people and information starts speaking for itself.
Read the story · 9 min →Why ranking on Google is no longer the whole story
Position one still matters. It just isn't where the decision gets made anymore.
6 min read →
What is Generative Engine Optimization?
A working definition of GEO, and why it's less about tricks than about being worth quoting.
8 min read
How AI decides which brands to mention
Inside the quiet selection process that happens between a question and its answer.
10 min read
Answer engines don't have a page two
When there's only one answer, being nearly relevant is the same as being absent.
4 min read →
The anatomy of an AI recommendation
Sources, associations, sentiment. What sits underneath a single sentence of advice.
9 min read
Share of voice, rewritten for AI
Measuring presence when the conversation happens inside a model, not a feed.
5 min read
Brand consistency in a probabilistic world
Models don't memorise your positioning. They average it. Here's what that means for your story.
6 min read →When the model forgets you
Visibility decays. A field note on how brands drift out of AI answers — and back in.
5 min readSearch is becoming a conversation
Queries are turning into questions, and questions into dialogue. What survives the shift.
6 min read