GEO
What is Generative Engine Optimization?
A working definition of GEO, and why it's less about tricks than about being worth quoting.
The shift underneath the question
Every time someone asks an AI platform for a recommendation, a quiet selection process runs behind the scenes — pulling from sources, weighing signals, and deciding what's worth repeating.
That process is largely invisible to the brands it affects. Wishper exists to make it visible: what gets mentioned, what gets left out, and why.
What this means in practice
Full reporting and analysis for this story are coming soon. In the meantime, explore how Wishper tracks AI visibility across the platforms your customers already use.
